There is no such thing as a non-finance person. It is an error to think that finance management is limited to the Finance Department alone. It is happening right through the organization-for every action you take impacts the bottom line of your company. Read this book to understand what Profit means and how Inventory and Sales impact it. Learn to read Balance Sheets and deploy Funds intelligently.

Most introductory finance and accounting books fail either because they are written “by accountants for accountants,” or the authors “dumb down” the concepts until they are virtually useless.

This book deftly shows that all this accounting and financial-reporting stuff is not rocket science and that you can understand it!

It empowers non-financial managers by clearly and simply demonstrating how the balance sheet, income statement, and cash flow statement work together to offer a “snapshot” of any company’s financial health. Every term is defined in simple, understandable language. Every concept is explained with a basic, straightforward transaction example. And with this book’s uniquely visual approach, you’ll be able to see exactly how each transaction affects the key financial statement of the enterprise.


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