Return to previous page

Corporate Social Responsibility (CSR) is a global buzzword. One of the major challenges facing firms in today’s globalized world is the integration of CSR into a business. Stakeholders require a lot more from companies than just growth and profitability. As an organizational trend, CSR has become increasingly prevalent and evident within organizations as a tool for energizing and empowering stakeholders, as well as managing public perceptions and expectations about the position and value of companies in societies and communities beyond the core function of producing and selling products to a defined consumer market. In emerging markets, CSR has come a long way. CSR has become a key business practice and has received a great deal of attention from the management of large international companies. This facilitates the alignment of business operations with social values. CSR is considered to be the focal point of the various initiatives aimed at ensuring the socio-economic development of the community. Recognizing that the integration of CSR into enterprises could be instrumental in delivering societal value, particularly in developing countries, this book is specifically designed to provide an understanding of the concept of CSR. The concept of corporate social responsibility has gained prominence from all walks of life. From responsive activities to sustainable initiatives, companies have clearly shown their ability to make a significant difference in society and to improve the overall quality of life.

This book focuses on the concept of CSR, its scopes, and its importance in emerging markets. CSR can be a source of opportunity, creativity, and competitive advantage, while at the same time offering growth to contribute to sustainable development actively. The book introduces students to the theory of corporate social responsibility, explores the concepts and approaches of corporate social responsibility (CSR) as well as the best practices and practical techniques needed to achieve sustainable business. Students will also know that companies have responsibilities to the organizations in which they operate. It has become increasingly projected in the corporate setting as companies have realized that, in addition to the growth of their enterprises, it is also important to develop a responsible and positive relationship with the community at large in which they operate.


There are no reviews yet.

Be the first to review “Corporate Social Responsibility”

Your email address will not be published. Required fields are marked