Accounting and Marketing are the strong pillars of a successful business. It is no surprise that when accounting and marketing techniques are faulty, businesses always collapse. Accounting helps you track income and expenditures, ensure statutory compliance, and provide investors, management, and government with quantitative financial information that can be used in making business decisions. On the other hand, marketing helps you sell your products or services. The bottom line of any business is to make money, and marketing is an essential channel to reach that end goal.

Together accounting and marketing alow the smooth functioning of modern business. This book encompasses the techniques, methods, and fundamental concepts important for the holistic functioning of a business firm. The solutions to various problems encountered by businessmen are also explicitly discussed to help teach an advanced preparedness for any adversity.

Business Management students shall find this book extremely useful and beneficial. Professors can use this text to emphasize on various important aspects during the lectures. And lastly, every entrepreneur, manager, and business enthusiast can benefit from everything the book has to offer.