This book deals with a subject that has been the topic of universal interest for both men and women. Since the beginning of time, we have always been obsessed with our appearance for a variety of reasons like commanding respect, superiority, and admiration from our family and friends. Our hair is essentially the most contributing factor to our appearance. The way we style our hair reflects the kind of person that we are. Our personality shines through our appearance, and one’s hair is undoubtedly the life and soul of one’s appearance.

This text is prepared while keeping in mind the complexities of the beauty industry and to ensure that students find this book highly informative, meaningful, and understanding. Concepts are not exaggerated to keep the excitement and fun intact. Relatable case studies will give practical examples to the students an help them get a comprehensive understanding of the matter.

This book is ideal for serving as a roadmap for any student trying to pave their way into the world of beauty and hairstyling. The entire text will ensure a sound understanding of the important marketing concepts that are relevant in today’s time and age in countries all around the world. This book is a sure shot for anyone seeking to learn about the amazing art of hairstyling.