Flowers display the colors of life. How many times have you stopped by the flower shop to simply look at the mesmerizing and magical beauty of those heavenly flowers? Ever wondered how they are created in the first place? What goes into its development? How much time it takes or the places they come from?

Floriculture is all about that. The production of flowers, its growth, maintenance, and protection, the manner of its harvesting, it’s merchandising and design. All of these are essential aspects of floriculture, and this text deals with all of those nitty-gritty aspects of floriculture.

Right from its history of production to marketing and sales, the concepts of floriculture have been elaborately explained. Explanation of important terminologies and suitable illustrations have been given significant importance. The book incorporates the working of the modern-day floriculture industry so that students and entrepreneurs get practical knowledge of the same. This book is a sure shot for everyone who is in love with flowers.