This business psychology gives a clear detail as Business psychology is a young profession, with its roots in such diverse fields as organization development and learning, ‘quality of working life,’ change-management, complex systems theory, human resource development, assessment, team building, group facilitation, and personal coaching. The practitioners have equally diverse backgrounds embracing many branches of applied psychology. The uniting force behind this new profession is the desire of each business psychologist to help organizations and their people realize their full potential – by applying the insights that psychology brings to individuals, teams, and organized communities. The philosophy behind business psychology is quite straightforward: it is a practical profession. We use our knowledge both of the business world and psychology to challenge and help organizations and their people. Our work can range from helping a chief executive and the management board of a multi-billion pound organization wrestle with developing their strategic leadership plan, through to providing developmental coaching for an up-and-coming marketing manager facing major personal and organizational challenges. Here you can find a real sense of what business psychology is about. This book is among the first in the field to give you a flavor of our new profession’s activities. I hope it enthuses you and helps guide your practice and understanding of business psychology.